ARTYKUŁ PORADNIKOWY JAKO PRZYKŁAD NIERÓWNORZĘDNEJ RELACJI NADAWCZO-ODBIORCZEJ – NA PODSTAWIE WYBRANYCH CZASOPISM EZOTERYCZNYCH
The advisory article as an example of an asymmetrical sender-recipient relationship based on selected esoteric magazines

Summary/Abstract: The first part of this paper characterises advisory in the media and the specificity of the relationship between the adviser and the advisee is explained in a further section. Following a brief definition of the advisory article, which allows for the asymmetrical sender-recipient relationship, the paper discusses all components of the described press genre (initiation components, the main text, additional components) in esoteric magazines such as „Wróżka” (“Fortune Teller”), „Gwiazdy mówią” (“Stars speek”), and „Uzdrawiacz” (“Healer”). The characteristics of the genre were supported with specific examples from the above-mentioned periodicals.

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