SPORT ÉS ÜZLET – A GYŐRI AUDI ETO KC PÉLDÁJA
SPORT AND BUSINESS – THE EXAMPLE OF GYŐRI AUDI ETO KC

Summary/Abstract: The main goal of the paper is the analysis of sports, specifically of the everevolvingactivities in the field of marketing, as well as sponsorship and strategies regarding them. The paper contains results of research, in which both qualitative andquantitative research methods were applied. For the purposes of qualitative researchwe had an interview with the club’s head of communications. For the purposes ofquantitative research, we chose a questionnaire survey, which was presented to thefans.

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