SAĞLIK HİZMETLERİNDE FARKINDALIK YARATMADA SOSYAL MEDYANIN ROLÜ
THE ROLE OF SOCIAL MEDIA CREATING AWARENESS IN THE HEALTH SECTOR

Summary/Abstract: Social media applications are affecting people's lives in every field today. Social media applications, which have become widespread and widely used in the world, offer an environment of sharing, discussion and exchange of ideas without increasing time and space limitation. In addition, it provides important opportunities for people and institutions in many aspects such as communication, promotion, service delivery. As a result, it seems that social media applications are being applied to every institution, every sector and even every issue. In this context, social media applications in the health sector is especially important in terms of creating awareness in this sector. The study will also include a theoretical review of the social media practices in the sector, the points to be taken to increase awareness, and evaluation and recommendations.

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