„PR­‑owski znaczy pozytywny?”: postrzeganie public relations przez studentów dziennikarstwa
„PR means good?”: perception of public relations by journalism students

Summary/Abstract: The article presents an analysis of the research on the perception of public relations by the students of journalism. The study was conducted on a group consisting ofstudents of the Institute of Journalism at the University of Warsaw. The aim of thestudy was to assess the journalism students’ knowledge of public relations, identifytheir abilities to notice and perceive relationships between PR and journalism, as well as to gather the opinions of the forth coming journalists on public relations.The conclusions of the study indicate not only the attitude of the future journalistsand media experts towards the public relations industry but also provide somebasis for discussion on the state of public relations and journalism in Poland, aswell as the media education there. The research is a continuation of a project onprofessionalism, ethics and public relations education conducted by the author.

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