Ekonomiczne badania nad mediami jako element nauki o mediach
Economic research on media as an element of media studies
Author(s): Tadeusz KowalskiSubject(s): Economy, Media studies
Published by: Wydawnictwo Wydziału Dziennikarstwa, Informacji i Bibliologii Uniwersytetu Warszawskiego
Keywords: media economics; media management; history of media research; media as economic goods
Summary/Abstract: The article presents media economics research as an integral part of media science. History of economic research on media, with particular attention given to Polish and early foreign studies dating from sixties of the previous century is a starting point. Then the Author is undertaking a trial to formulate media economics field of studies and makes an analysis of the most important concepts like media firm or media goods. The most important directions of contemporary media economics and media management research are presented finally.
Journal: Studia Medioznawcze
- Issue Year: 57/2014
- Issue No: 2
- Page Range: 15-36
- Page Count: 22
- Language: Polish
