Rynek telewizyjny w Polsce
The Television Market in Poland

Summary/Abstract: Contemporary structure of the Polish television market was created by administrative decisions made by the National Broadcasting Council in 1994. Although the quantitative picture of this market has changed significantly, the balance of power and the position of the major players – at least so far – has changed to only a little extent. The worth of the television market also seems stabledespite the decline in the importance of advertising in favour of selling the access to various forms of distribution of television content. The internet, which has revolutionised business models of the traditional media and methods of their reception, influences also the television. It breaks the linear model of its perception and increases the number of audio-visual and circulating content providers.

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