Art Discourse of Melodrama. Discursive analysis of feature stories in the daily newspaper Äripäev’s monthly supplement Gentleman
Art Discourse of Melodrama. Discursive analysis of feature stories in the daily newspaper Äripäev’s monthly supplement Gentleman

Summary/Abstract: The article analyses the media representations in Estonian journalism that tend to downplay or even exclude the visual arts from socially meaningful interaction. Evidence of a patronising rhetoric is apparent, where the arts in general and the visual arts in particular are embedded in the discourse of personal charity, consumption and hobbies. This implicit privatisation of the visual arts is exemplified by means of discourse analysis in three representation strategies identified in journalistic texts connoting an essential similitude of the arts with mercantile rationales and the allegedly consequential proprietary right of economic agents to provide definitive claims on the valid meaning of the arts, their history and purpose.

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