WPŁYW POLITYKI KADROWEJ NA ZARZĄDZANIE INFORMACJĄ W TELEWIZJI PUBLICZNEJ. STUDIUM PRZYPADKU WIADOMOŚCI TVP1
THE IMPACT PERSONNEL POLICY ON INFORMATION MANAGEMENT IN THE PUBLIC TELEVISION. WIADOMOŚCI TVP1 – CASE STUDY

Summary/Abstract: The paper is an analysis of the impact of human resources policy on information management in the main news broadcast of the first channel of the Polish Television. This article introduces the reader to the issue of human resources policy in the public media with the background of personal changes in the Polish Television after the change of power as a result of the parliamentary elections in 2015 and the impact of these changes on the way that political news are structured. In the empirical part, selected materials presented in Wiadomości, before and after the personnel reconstruction in Polish Television were examined. Using the Case Study as one of the basic ways of conducting qualitative research in humanistic management and the analysis of the content of audiovisual materials, the following events were analyzed: 11.01.2015 – XXIII Finale of the Wielka Orkiestra Świątecznej Pomocy; 12. and 19.12.2015 – crisis around the Constitutional Court and demonstrations of the KOD (Komitet Obrony Demokracji/the Committee for the Defence of Democracy); 13.12.2016 – manifestations of the KOD on the 35th anniversary of the impose of martial law; 15.01.2017 – XXV Finale of the Wielka Orkiestra Świątecznej Pomocy. The research conducted in an objective and free of author’s interpretation way, leaves the reader with the opportunity of an individual reflection on changes in the ways that selected materials were presented.

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