Wielka czwórka dobroczyńców naszego świata czy czterech Jeźdźców Apokalipsy? Google, Amazon, Facebook i Apple
The Great Four Benefactors of the World or the Four Horsemen of the Apocalypse? Google, Amazon, Facebook, and Apple

Summary/Abstract: These companies operate in such a way that they monopolize, algorithmize, and monetize all the good things like the searching and collecting of user data, and then they earn money from selling this data to others. They are the giants of money, coverage, social media use, digital economy, and market capitalization, because they capitalize not only data and information but also the value of their shares. They are the grand masters of tax optimization and the profitability of their staff’s work. For this reason, the title of the paper mentions the Horsmen of the Apocalypse. Certainly, it is hidden in the excess of information offered to the limited capacity of the human brain. The economist and the Nobel Prize winner Herbert Simon pointed out that a wealth of information is the cause of attention poverty (deficit). What about their political power and its effects? Through social media algorithms, you can influence the public opinion, which could be observed during the so-called Arab Spring or the Cambridge Analytica gate.

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