WARSZTATOWE ZMIANY W POLSKIM DZIENNIKARSTWIE WARUNKOWANE WPŁYWEM NOWYCH MEDIÓW W ŚWIETLE BADAŃ EMPIRYCZNYCH
CHANGES IN POLISH JOURNALISM UNDER THE INFLUENCE OF THE NEW MEDIA – THE RESULTS OF RESEARCH
Author(s): Iwona ŁYDEK-KAWASubject(s): Media studies, Ethics / Practical Philosophy, Evaluation research, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: new media; social media; survey research; Polish journalists; traditional journalism; citizen journalism; advertising; public relations; journalistic ethics; media corporations; media recipients;
Summary/Abstract: From October to December 2014 the author conducted a survey research among journalists from all over Poland in order to get to know their opinions about the changes in their own profession connected with the influence of new media. The project involved 200 journalists from press, radio, television and the Internet, representing different fields of journalism, working in the local, regional, national and international media. The survey results show various aspects of the transformation of the journalist’s profession. Journalists expressed their views about: social media, journalistic ethics, citizen journalism, relations between journalism and advertising and public relations, the role of media corporations in the contemporary journalism, changes in contact with media recipients and the influence of the new media in creating the popularity of journalists in Internet. The research conducted by the author emerge as one of the wide-ranging projects that have been realized in recent years among journalists, regarded as a group which is rather skeptical when it comes to participation in projects that are related to them.
Journal: Zeszyty Prasoznawcze
- Issue Year: 2017
- Issue No: 3 (231)
- Page Range: 649-671
- Page Count: 23
- Language: Polish
