Instytucjonalne determinanty współpracy instytucji zdrowia publicznego i telewizji publicznej w zakresie edukacji zdrowotnej
Institutional determinants of cooperation between public health institutions and public television in the field of health education

Summary/Abstract: The level of effectiveness of mass-media influence on population health is determined by a number of factors, some of which are barriers to effective communication, others support it. The aim of this article is an attempt to present elements of the process of cooperation between representatives of public health institutions and public television, at the stage of creating health information and its dissemination. The analysis of this process, based, inter alia, on the findings and observations made within sociology and public health, will be aimed at identifying barriers to effective media impact in the field of health education, as well as remedies that can minimize potential failures.

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