Strategie konkurowania polskich transgranicznych e-commerce
Competing Strategies of Polish Cross-border E-commerce
Author(s): Małgorzata Poniatowska-JakschSubject(s): National Economy, International relations/trade, Economic development, ICT Information and Communications Technologies
Published by: Społeczna Akademia Nauk
Keywords: cross-border e-commerce; business model; competing;
Summary/Abstract: The aim of this article is to find the answer to the question of whether Polish IT exporters fit in the digitally driven tendencies of cross-border e-commerce development. If so do they compete on the foreign market like e-business? The research shows that Polish companies in virtual space do not compete with business models, and ICT for them is only a tool supporting traditional channels of foreign distribution.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 19/2018
- Issue No: 2.1
- Page Range: 59-67
- Page Count: 9
- Language: Polish