Uwarunkowania postrzeganego dystansu – perspektywa menedżerów polskich firm na rynku niemieckim
Psychic Distance Antecedents – the Perspective of Polish Managers in the German Market
Author(s): Mariola Ciszewska-Mlinaric, Piotr TrąpczyńskiSubject(s): Business Economy / Management, Micro-Economics, International relations/trade
Published by: Społeczna Akademia Nauk
Keywords: psychic distance; industry-level antecedents; firm-level antecedents; individual antecedents;
Summary/Abstract: The purpose of the present paper is to analyze the antecedents of psychic distance perceived by managers of Polish firms operating in the German market. The subject of our analyses are individual, firm-level and industry-level factors, which can to a different extent explain the distance towards the foreign market as perceived by decision makers. The analyses described in the paper are based upon research conducted within an ongoing research project financed by the National Science Center (no. 2014/13/B/HS4/03297).
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 19/2018
- Issue No: 2.1
- Page Range: 183-194
- Page Count: 12
- Language: Polish
