The Influence of Cultural Differences on E-commerce Companies Marketing Activity on International Markets Cover Image

Wpływ różnic kulturowych na działania marketingowe przedsiębiorstw e-commerce na rynkach międzynarodowych
The Influence of Cultural Differences on E-commerce Companies Marketing Activity on International Markets

Author(s): Aleksandra Radziszewska
Subject(s): International relations/trade, Behaviorism, Sociology of Culture, Financial Markets, Marketing / Advertising, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Społeczna Akademia Nauk
Keywords: culture; e-commerce; e-consumer behaviors; purchase intention; culture dimensions;

Summary/Abstract: E-consumers from different culture have different needs, expectations and requirements connected with perception of online transaction. The paper discusses the significance of cultural aspects of consumer behaviors in the development of e-commerce marketing strategies on foreign markets. The aim of this paper is to examine how e-consumers behaviors differentiate on cultural grounds and to explore how companies can reach their local consumers.

  • Issue Year: 19/2018
  • Issue No: 2.1
  • Page Range: 239-246
  • Page Count: 8
  • Language: Polish