Kampány és értékek. A pártok arculatának dimenziói 2002 tavaszán
Campaign and Values. The Dimensions of the Images of Parties in the Spring of 2002

Summary/Abstract: When analysing the symbolic and value messages of the election campaign of 2002 the authors attempt to follow with attention the means used by the two sides in a campaign that had become bipolar and rough, with the help of a series of examples. On the other hand, an attempt is made to explain the phenomenon, that is not a necessary outcome of the situation of the country, why emotions were whipped up precisely during this election. After having collected the components motivating political preferences, they stress the assumption of the possible causes according to which two cultures compete, two models of the development of the middle classes behind the two political camps, it is the two alternative models of the shaping of the destiny of the country, and subsequently they describe the special features of the two models. Finally, they discuss how the steps of the campaign may derive from the specificities of the individual cultures.

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