Rola i wpływ mediów na postawy prosportowe młodzieży akademickiej
The role and influence of the media on the attitude of students to sports

Summary/Abstract: The key research question in this paper was an attempt to determine whether the media can have influence on health attitudes, in particular encouraging physical activity or practicing sports, and what forms and levels of communication via the media should be used to ensure effective promotion of pro-health attitudes among students. An attempt was made to identify the sources from which students get information about sports, as well as to determine their interest in sport disciplines and events, expectations and preferences related to sports media coverage, as well as pro-health attitudes. The study was conducted in 2017, by surveying students in selected aca-demic centers. A total of 489 questionnaires were received, containing the answers of students from several Polish universities in different cities.

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