Czynniki determinujące zachowania konsumentów na rynku samochodów osobowych na przykładzie mieszkańców województwa podlaskiego
Determinants of Consumer Behavior in the Car Market Exemplified by Inhabitants from Podlaskie Voivodeship

Summary/Abstract: In a process of buying a car purchaser has to take some important choices, which have an impact on decision about buying a specific car. Buyer constantly faces a complicated process, as a result of which, guided by individual preferences and motives, he chooses the car that he will use for a certain period of time. The main purpose of the article is to present determinants of consumer behavior on car market by the example of inhabitants of Podlaskie voivodeship. The article refers to both factors currently determining users’ behavior, as well as those which in the 5–10 year perspective will determine the choice of the used car. The research was conducted among 130 inhabitants over 18 years old, who use a car. The used research method was a diagnostic survey using the CAWI questionnaire and PAPI.

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