Ocena reputacji przedsiębiorstw jako organizacji społecznie odpowiedzialnych na przykładzie spółek budowlanych notowanych na GPW w Warszawie
Assessing Reputation of an Enterprises as a Socially Responsible Organizations on the Example of Construction Companies Listed on the Warsaw Stock Exchange

Summary/Abstract: In recent years, the reputation of an enterprise as a socially responsible organization has become increasingly important, which is related to the popularization of the corporate social responsibility principles and the idea of a sustainable development. All stakeholder groups expect from business entities responsible decisions, ethical behaviour, as well as transparency and honesty in all dimensions and areas of their activity. This expectations creates also a need to evaluate and compare enterprises in terms of social activity level. Thus, in the article Authors attempt to fill this gap, assuming as the main goal presentation of an original method for assessing the social involvement of the enterprise based on publicly available information published in periodic reports of listed companies and using the multidimensional comparative analysis tool. The practical application of the developed method is presented on the example of selected construction companies listed on the Warsaw Stock Exchange.

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