НАРОДНИЦТВО, МОДЕРНІЗМ І ПОСТМОДЕРНІЗМ У МЕДІЯХ
PEOPLEISM, MODERNISM AND POSTMODERNISM IN MEDIA

Summary/Abstract: This article is devoted to the understanding of the “peopleism”, “modernism” and “postmodernism” concepts in the social communications theory. The above terms are considered as text- and media strategies and can be determined on several criteria: the genre affiliation, text structure, characteristics of the target audience, the subject content.

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