Az ezüstgeneráció mint potenciális vásárlóerő a budapesti bevásárlóközpontokban
The Silver Generation as Potential Purchasing Power in Shopping Centers in Budapest

Summary/Abstract: In the current transformation process in the retail sector, malls also face serious challenge. This change also involves the possibility of termination and renewal as there is a risk that market leaders’ position will change, shopping centers will be forced to change their paradigm. With a thoughtful business strategy, shopping centers can preserve or even strengthen their current positions on the market. Although the change affects everyone, the position of the shopping centers in Budapest is not uniform, and the customer composition of the at-traction zone is different. It will depend on their individual situation and decision-making ability, which shopping centers can successfully adapt, benefit, and who will be losers.

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