The role of tourism in European Union – selected issues
The role of tourism in European Union – selected issues

Summary/Abstract: The article presents an outline of European touristic policy and the role of tourism sector in European economy. Statistical data show the importance of European tourism as the number one tourist destination worldwide. Institutions of EU involved with tourism (such as the European Parliament – Committee on Transport and Tourism, the European Commission – DG Enterprise and Industry: Tourism section) shall put more emphasis on some specific issues as there is no specific tourism policy and development programmes in this matter. An urgent consideration must be given to a proper touristic service marketing by enhancing promotion programs, taking patterns from successful experiences of other countries, using modern marketing tools taking inspiration from new emerging tourism markets worldwide. The author shows the possibilities and prospects that internal market gives to the tourism of Member States. Community actions and measures are aimed at strengthening the position of European tourism. Moreover challenges and opportunities of European compared to world tourism are described.

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