Samoregulacja działalności reklamowej w Polsce – szanse oraz zagrożenia dla ochrony konkurencji i konsumentów
Self-regulation of advertising in Poland – opportunities and threats to competition and consumer protection

Summary/Abstract: This paper addresses the problems of self-regulation of advertising activities in Poland. Experiences show that the pursuit of the objectives of consumer protection do not go hand in hand with ensuring the protection of the rights of entrepreneurs outside the self-regulation system. The paper presents therefore an analysis of the essence of self-regulation and those of its requirements that are necessary to recognize it as being in compliance with generally applicable legal provisions. The paper also presents arguments supporting the assessment of self-regulation activities in the light of both competition and consumer protection rules, as well as those on combating unfair competition.

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