Корпоративна Коледа: „партито ми е много по-добро от партито ти“
Corporate Christmas: “My Party is much better than your Party”

Summary/Abstract: Christmas is often cited as one of the most global and most commercialized holidays. In the social imaginary it is also one of the most family-oriented holidays. Recently Christmas celebrations have become more and more common outside of the family milieu. In the second half of December, numerous Christmas parties are organized and they have become an invariable part of end-of-year celebrations. It is exactly such types of non-family Christmas celebrations that are the object of interest for this text. The article analyses the “Christmas party” phenomenon, based on a series of interviews and on participant observation. These holiday manifestations are freely imbued with various content, with the purpose of affirming group and organizational identities; they are influenced by global tendencies, including the search for an ever more exciting experience and, last but not least, their media reflection in social networks is no less important than what is happening offline.

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