Analiza SWOT i analiza 5 sił Portera dla rynku podstawowej opieki medycznej na obszarze miasta Gdańska
SWOT Analysis and Porter's 5 Forces Analysis for Primary Care Market in the City of Gdansk

Summary/Abstract: In recent years we have seen the dynamic development of medical services sector in Poland. Private health centres focus on aggressive development strategy. The role of primary health care facilities, which provide services financed from public funds, declined. The purpose of article is to describe medical services market in Gdańsk, especially in Gdańsk-South district. It includes demographics, the number and characteristics of medical entities in the city and the district, and the need for appropriate services. The next purpose is to make in practice SWOT analysis and Porter's five forces analysis for primary health care facility. They help in estimating opportunities and threats of a new venture. They also help in the choice of new direction for medical facility’s development. The research material was publicly available in the Register of Healing Practices (Rejestr Podmiotów Wykonujących Działalność Leczniczą), Central Statistical Office, local databases, studies and scientific articles.

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