Google Big Data: charakterystyka i zastosowanie w naukach społecznych
Google Big Data: Characteristics and Use in Social Sciences

Summary/Abstract: The IT revolution created serious challenges to researchers in the social sciences. The spreading popularity of the Internet resulted in a large quantity of data on opinions, beliefs, and interests of its users. Although researchers need to solve methodological problems in order to analyze Internet data, these data constitute highly valuable material generated without researchers’ involvement. A large part of this IT material is created by the Google search engine. Every minute the world-wide users of Google make over three million queries that are subsequently classified and made available through Google tools. In this article we describe attempts to adapt these tools to the needs of the social sciences and review recent research in this domain. We focus on practical issues of using two specific tools: the Google Trends and the Google Keyword Planner. This article is primarily addressed to researches in the social sciences who are interested in the IT sources of Big Data and intend to use this kind of data in their scientific endeavors.

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