Turysta jako interesariusz władz samorządowych obszaru recepcji turystycznej – ujęcie relacyjne
Tourist as a Stakeholder of Local Authorities at the Touristic Reception Area – Relationship Perspective

Summary/Abstract: The subject of this article is a relationship with stakeholders that local authorities build with exceptional highlight to relationships with tourists in touristic reception area. Author presented a concept of shaping relationships between local authorities and tourists using relationship marketing tools. The concept is about building long-term relationship with tourists in order to achieve their loyalty and as a consequence benefit from it currently and in future. Attracting a potential tourist to visit a place is the first step only. Local authorities should tend to build long-term relationship, for that makes both sides benefit from it.

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