FRANCHISING: R&D ANALYSIS IN BRAZIL AND POLAND Cover Image

FRANCHISING: R&D ANALYSIS IN BRAZIL AND POLAND
FRANCHISING: R&D ANALYSIS IN BRAZIL AND POLAND

Author(s): Debora Lacs Sichel, Joyce Natividade da Costa
Subject(s): Evaluation research, Economic development
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: economic development; franchising; innovation; research; trademark;

Summary/Abstract: The economic development is a consequence of the innovation procedure. This paper is about the innovation procedure in Brazil and in Poland. Both nations were redemocratized in the end of the 20th century. The similarities of both countries do not reflect the development of IP since Brazil has got difficulties as a consequence of its economic crisis. This crisis did not allow the establishment of R&D centres. The paper also analyses the Polish integration in the European Union and how it has enabled the establishment of R&D centres through the franchising.

  • Issue Year: 2018
  • Issue No: 515
  • Page Range: 93-108
  • Page Count: 16
  • Language: English
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