Sposoby internacjonalizacji przedsiębiorstw rodzinnych na rynku usług medycznych - analiza przypadku
Ways of Internationalization of Family Businesses From the Medical Services Market – Case Study
Author(s): Alicja Hadryś-NowakSubject(s): Business Economy / Management, Micro-Economics, International relations/trade, Health and medicine and law, Economic development
Published by: Społeczna Akademia Nauk
Keywords: internationalization; family owned businesses; medical services market;
Summary/Abstract: The aim of the paper is to present the analysis of the family business from medical sector which is present on European market. This subject is very interesting because of rising health care costs, failure of public health care financing and strong competition for private medical services in Europe is pushing the companies towards expansion of medical devices on other markets. The progressive consolidation on the private medical services market increases their value and force them to implement growth plans and internationalization strategies through other forms.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 18/2017
- Issue No: 6.3
- Page Range: 91-100
- Page Count: 10
- Language: Polish