FUTURE MODERN RETAIL SOLUTIONS AND SHOPPER EXPERIENCE
FUTURE MODERN RETAIL SOLUTIONS AND SHOPPER EXPERIENCE

Summary/Abstract: Artificial intelligence and automation will radically change the world,but if we want society to benefit from these changes, we need to properlyprepare ourselves through an education tailored to new times. Until the lastcentury, it was the manufacturing industry that created jobs. But today, as aresult of the existence of artificial intelligence, robots, the manufacturingindustry is no longer the main driver of job creation, but the service industry.As competition grows, brand manager imagination needs to work, andsales growth solutions need to focus on customer focus attention. It is a difficulttask if all brands offer discounts in the malls they are in, and the announcementof differentiation is put to the attention of specialists who offer solutions for funof any kind for the clients. The article aims to present the evolution of worldtrade in recent years and the various ways of diversion invented by retailers tokeep customers in store chains longer time for them to buy more.The conclusion of this article will focus on the idea of future trade basedon modern technology inside stores, which will lead to profound changes incustomer buying behaviour.

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