Dziedzictwo kulturowe jako czynnik rozwojowy w kontekście zarządzania zintegrowanego
Cultural Heritage as a Development Factor in the Context of Integrated Management

Summary/Abstract: Cultural heritage plays an increasingly important role in the development of the city and the region. What is particularly important is the fact that this role is becoming more and more deliberate, changing the paradigm of protection and care of heritage in the management indicates that cross-sectoral cooperation is necessary and beneficial for both the management of cultural heritage, as well as for those involved in the contemporary process of protecting and promoting heritage. The aim of this paper is the analysis of integrated approach in management of cultural heritage. Cultural heritage will be presented as an example (in terms of material, but also non-material), which is considered to be an important factor for development, often unrecognized or unused in a way that positively affect the development of both local governments as well as the objects constituting heritage. The paper indicates the possible use of this important element in the process of creating strategic documents, where, as one of the it indicates multidimensional coopetition between the identified stakeholders and partners, including these the various local and regional public authorities, owner or users of heritage and other entities interested in the development unit with the participation of culture and heritage. It is important to draw attention to the presence of non-material part of the heritage that is often overlooked, as difficult to interpret or promotional use or development. As a response to this demand in the paper will identify opportunities to use intangible heritage for the development of a local and regional areas.

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