Internacionalizacija preduzeća u odabranim zemljama jugoistočne Evrope
Internationalization Of Companies In Selected Countries Of South-East Europe

Summary/Abstract: The process of internationalization of companies depends on a large number of both driving and limiting factors. The purpose of the paper is to come to an answer, after having analyzed those factors, which entry mode is optimal in selected countries of South-East Europe. Based on theoretical and practical analysis, followed by a comparative analysis of numerous entry strategies of companies in other country's market, the aim of the research is to verify the primary hypothesis of the paper: Joint venture and strategic alliance represent optimal entry modes in selected countries of South-East Europe. In times of economic and financial crisis there is higher risk aversion of investors, therefore it is necessary to verify an additional hypothesis: Economic, political, legal and social environment represent determining factors for entering a foreign market. Verifying the defined hypothesis shall provide a scientific contribution to drawing conclusions and results of research for the increment of mutual company internationalization processes in selected countries.

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