Pojęcie sytuacji kryzysowej z punktu widzenia public relations
Managing the Image of a Business in Crisis Situations

Summary/Abstract: The article deals with the management of the image of the organization during the crisis, which may influence the image. In the introductory part of the article, the authors define the basic concepts of this subject. Another element is the theoretical view of the crisis situation and its characteristics in relation to crisis management methods of the organization. In addition, the article includes information on the importance of public relations and the ability to communicate with the media during sudden events that may significantly affect the image of the company. The practical part describes the most common mistakes made by companies during such events. The final part of the article is a case study on the actual crisis situation and how the company’s image is managed.

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