Service dominant logic – intelektualny przekręt?
Service Dominant Logic (SDL) – Intellectual Scam Keywords: Marketing, Service Marketing, Theory of Services, Service Dominant Logic (Sdl

Summary/Abstract: In scientific publications, especially in dissertations for an advanced degrees, SDL is treated as a valid theory of services. It is adopted uncritically, especially by inexperienced researchers; theory which establish and fix the almost “canonical” way of non-understanding of services. If we are actually dealing with theory, then from the position of popper’s corroboration, it is worth criticizing. This is the main intention of this paper.

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