Дигиталната трансформация на читателя – между традицията и модерността
Digital Transformation of the Reader - between Tradition and Modernity

Summary/Abstract: The present study discusses the problems of the changes in attitudes of the modern reader in the context of the changed living conditions in a digital environment which is created to transform human society into a knowledge-based society. The thematic scope of the presented study is limited in three aspects of the changes in the characteristics of the contemporary reader, which are provoked by: the factors for changing the media model and establishing its contemporary parameters; the construction of the "digital citizen" and the inevitable change in the educational models that form his digital literacy; the creation of the new digital reader in the knowledge society.

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