Ideologiczne narracje tożsamościowe w mediach – wymiar informacyjny i konsekwencje ekonomiczne
Ideological identity narratives in the media – informative dimension and economic consequences

Summary/Abstract: The growing number of media, not only in Poland, depart from the traditional ways of functioning, leaving the positions of guardians for democratic values and becoming more engaged into ideological identity positions. Roles related to providing information and „translating the world” for the recipients in an honest and detailed way change into building a community of users who agree with one vision of reality. This leads to media radicalization and ideologisation of truth and negatively affects the position of the media as a source of objective information. As a result, even those recipients who try to get their opinions on specific issuesusing different sources are unable to build a rational view over a particular problem, because media narratives are mutually exclusive. Over time, such situation has also gained a specific economic dimension.

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