Działania marketingowe prowadzone przez banki na adres elektroniczny zgodne z prawem
Marketing sent by banks to e-mail address in compliance with the law

Summary/Abstract: This article covers consideration of the e-mail marketing of financial products and services aimed at consumers. The research paper presents the practice of banks used by those institutions in the e-marketing, basic concepts such as information, offer, advertisement, communication or spam, have been considered. Article touches in particular on relevant problems linked to sending advertising materials by e-mail, such as: specifying what kinds of messages can a bank send to its customers, whether a bank can send such messages to all its customers, whether a bank can send such messages only to its customers, what the consumers rights with respect to receiving unwanted and unasked for commercial information are. The research paper took into consideration current judicature and views of the representatives of a legal doctrine.

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