Littératures postcoloniales : l’émergence des marques CanLit, IEL et IWE
Postcolonial Literatures: the Emergence of CanLit, IEL, and IWE Brands

Summary/Abstract: If a brand functions as an unmistakable and recognizable “business card” proffered on the competitive scene, the book industry offers many examples of publishing brands, from authorial brands to regional brands. Examples of regional brands include post-colonial brands of literature such as “Canadian literature” branded as “CanLit”or “Indian literature in English”, branded as “IEL” (Indian English literature) or “IWE” (Indian Writing in English). In comparing these post-colonial brands, this article aims at highlighting their economic and symbolic value, as well as the drawbacks of highly commercial branding practices in the book industry.

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