AND THE WORD WAS MADE FLESH, AND DWELT AMONG US: ON ZOMBIES, POLITICAL PROTESTS AND THE TRANSMODALITY OF POLITICAL METAPHORS
AND THE WORD WAS MADE FLESH, AND DWELT AMONG US: ON ZOMBIES, POLITICAL PROTESTS AND THE TRANSMODALITY OF POLITICAL METAPHORS
Author(s): Ilija Tomanić TrivundžaSubject(s): Media studies, Political Philosophy, Political history, Politics and society, Evaluation research, Present Times (2010 - today)
Published by: Slovensko sociološko društvo (in FDV)
Keywords: metaphor; protest paradigm; framing; zombies; multimodal analysis;
Summary/Abstract: Built around a case study of the zombie metaphor used to denigrate protesters during the popular political uprisings in Slovenia during the winter of 2012–2013, this article introduces the notion of a transmodal metaphor to capture the many roles and modalities which political metaphors can acquire when employed in societal power struggles. The article is based on a qualitative multimodal framing analysis of media reports on protests in six Slovenian print and online media, showing the prominent role the zombie metaphor and its many multimodal manifestations played as a framing device in mainstream media coverage of the protests and in their rejection of the protest paradigm as the prevailing mode of journalistic reporting of the protests.
Journal: Družboslovne razprave
- Issue Year: 31/2015
- Issue No: 80
- Page Range: 29-46
- Page Count: 18
- Language: English
