PAZARLAMADA BOYKOT UYGULAMALARI: ÖRNEK OLAY İNCELEMELERİ
BOYKOT APPLICATIONS IN MARKETING: EXAMPLE OF CASE STUDIES

Summary/Abstract: Boycotts are often applied to clarify a political, social or ethical expression against a company or country to force it to change or remove a moral or controversial act. It is common to use boycotts as a challenging market tactic. In this study, the concept of boycott is examined and its relationship with marketing is tried to be evaluated conceptually and it is aimed to contribute to researches related to this field. In this study, examining how various aspects of the implementation of boycott activities have been evaluated in the study of best practices in Turkey and in the world.

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