AN EXPLORATORY INVESTIGATION OF AESTHETIC RESPONSE TO MUSIC AND MUSICAL PREFERENCES, BASED ON YOUTUBE MUSIC VIDEOS
AN EXPLORATORY INVESTIGATION OF AESTHETIC RESPONSE TO MUSIC AND MUSICAL PREFERENCES, BASED ON YOUTUBE MUSIC VIDEOS

Summary/Abstract: In the 21st century, informal education through the online video environment increasingly influences the training of young people's musical taste. From the age of 13 to 14, young people have a great plasticity in the development of aspirations, options, musical tastes and they experience cultural and social choices, they also form their preferences, passions, beliefs; that is why many of the media products are intended for them and produce significant influence in their lives. Between cultural life and the theoretical approaches, the predominant advertising and commercial logic of the media and the educational logic, there is a tense relationship, which needs to be investigated in order to propose favourable ameliorative solutions in order to make musical education more efficient. Through a poll, the research aims to make a correlation between the number of views of YouTube pop music videos and youth preferences, to see if the number of views influences their musical preferences and to explain why certain musical pieces are first places in these charts. In this regard, we will look at the musical, visual and choreographic aspects that are the basis of the prediction for certain pop music videos on YouTube channel. Our article will address current issues, regarding whether the consumption of modern, commercial music is a method of distinction and individualization among young people in contemporary society.

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