Model of innovation processused by the enterprises of the confectionery industry in Poland
Model of innovation processused by the enterprises of the confectionery industry in Poland

Summary/Abstract: Goal – Identification of actions which make up innovative processes in confectionery enterprises.Research methodology – The entities selected for the study fulfill two criteria: they are Polishenterprises operating in the confectionery industry (entities with dominant equity, with headquarters inPoland) and have market shares of at least 5% (measured by the value of sales revenues in 2017 at theminimum level of PLN 100 million). All the companies which met the above criteria were identified;then ten enterprises were chosen from that group. The research was carried out with the help of a surveyquestionnaire.Score – Innovative processes usually begin with research on consumer needs, which indicates theuse of a demand innovation model. Furthermore, the more actions an innovative process comprises,the less willingly it is used by enterprises.Originality/Value – The paper has a cognitive value of the innovation process models used byconfectionery enterprises. The author proposes a modification to the current model.

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