Obiekty ideologiczne w argumentacji aksjologicznej
Ideological Objects in Axiological Argumentation

Summary/Abstract: In axiological argumentation that refers to issues concerning matters of ethics, politics, or aesthetics, a warrant is derived from a general axiological base, which consists of propositions that are accepted by a particular social group. Such a warrant is supported by ideology, understood as a relatively well organized set of evaluative propositions (justified within frames of the given system). In axiological argumentation beliefs are represented by cultural objects that serve as the arguments. Cultural objects are universals, which have a culturally developed interpretation. Sub-type of cultural objects are ideological objects. In argumentative discourse the arguer applies the loaded axiological definitions, in which individual objects play the role of definiendum whereas definiens is represented by ideological objects, which are emotionally loaded. The main objective of this type of discourse is not changing beliefs, but generating the excitement of the audience for rudimentary premises that refer to the ideological beliefs shared by the same groups to which the sender belongs. The main purpose of this article is to show how ideological objects constitute the emotional base of the discourse.

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