GREEN ICT: SOME CHALLENGES AND POTENTIAL SOLUTIONS
GREEN ICT: SOME CHALLENGES AND POTENTIAL SOLUTIONS

Summary/Abstract: Interest in green information and communication technologies (ICT) is nolonger new, but remains highly dynamic. Researchers and practitioners are keen topromote the benefits and minimize the negative effects of hardware and softwareuse on the environment. Adoption of such initiatives within organizations variesdepending on the field of activity, geographic area, culture and many other factors.This paper aims to analyse the main problems of green ICT adoption in companies andpropounds solutions in order to encourage these initiatives. Based on green metricsand frameworks, the following challenges were identified: costs, nature of businessand specific risks, evolution of customer demand and culture, standard of living andeducation. Each challenge is addressed in detail to provide potential solutions forreducing or eliminating it. A theoretical approach is proposed whereby the questionsrelated to the adoption of green ICT are derived from recent research reported inthe literature and international organisations’ reports.

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