NUMBER OF ADVERTISEMENTS PER DAY AND THEIR RELEVANCE TO CONSUMERS
NUMBER OF ADVERTISEMENTS PER DAY AND THEIR RELEVANCE TO CONSUMERS

Summary/Abstract: The article focuses on the extent of commercially oriented communicationsin the media and public space. The main findings of partial empirical surveys andqualified estimates that have attempted to answer a research question over the volumeof advertising messages faced by an average consumer in a single day over the lastten years are presented in the text. As the issue of daily exposure to advertising communications is not solved in the domestic environment, the article presentsthe conclusions of the empirical probe conducted in 2017 among the students of theUniversity of Finance and Administration. Survey results indicate the number ofadvertisements per day, their number according to the media, their time interval or thesubjectively perceived relevance of advertising messages to consumers. The aim of thesurvey is to find out what volume of advertising messages a university student facesduring the day.

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