Study on Strategic Options for Romanian Economic Agents in Post-Crisis Global Economy: Policy Options for the Courier Sector
Study on Strategic Options for Romanian Economic Agents in Post-Crisis Global Economy: Policy Options for the Courier Sector

Summary/Abstract: The study of Romanian courier operators’ activity was based on the analysis of customers’ needs and requests for an efficient, rapid and safe service, of the factors influencing courier operators’ management system, of the external factors impacting the evolution of courier services, of the strategies of growth and other policy options adopted by courier companies during the economic crisis beginning with 2008. The present research aims at analysing the existing situation in the courier services sector in order to frame the development strategies of companies in the field. In order to accomplish this objective we have started from the design of the central research axes: identifying and analysing customers’ needs of using rapid and efficient courier services, identifying the factors influencing the dynamics of courier services during the latest period, the strategies adopted by courier operators, the analysis of measures adopted in order to increase sales.

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