Premises of the Green Business Strategies
Premises of the Green Business Strategies

Summary/Abstract: Reducing the anthropogenic pressure on environment is a key priority of the contemporary society that recognizes the urgency of improving the overall environmental performance of economic activities. Progress in this direction greatly depends on enabling synergies between profit making and environmental performance. This situation is captured by the concept of green businesses. The theoretical framework that supports the great potential in this direction is at some extent confirmed by the actual dynamic of green businesses, but this is not resulted yet in a meaningful change in relation with the needs of environmental protection. This is pointing on the need of better understanding the premises that ensure a faster transformation. Based on several case studies there are evaluated some of these premises.

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