The Management of the Cultural Field
The Management of the Cultural Field

Summary/Abstract: The article analyzes the intersection between cultural phenomenon and management. In essence, culture determines pursuits of individual and human communities, giving their beliefs and inner strength to solve problems, adapting to the natural environment and to overcome the difficult moments that they are experiencing in their evolution. From another perspective, science of management shows an integrative and multidisciplinary vocation, and its field of application is expanding continually devising from multitude organizations of any type, regardless of their tasks. This article presents two main directions on developing cultural phenomenon: (i) a quantitative approach, marked by the evolution of the economic organization management/system finalist exclusively oriented towards profit maximization by the management of a nonprofit entity and / or the system of interdependence (aggregate) oriented goals; (ii) a qualitative approach which changes management process in science. Therefore, given the integrative and multidisciplinary vocation of management, together with the fact that its scope of application, the multitude of organizations of any type is characterized by the immensity, diversity and complexity, it is necessary to have a specialization in management. In this sense, it can be identified two major areas of action: (i) a quantitative approach, marked by progress made in the management of economic organization / system finalist exclusively oriented towards profit maximization by the management.

• Details
• Contents