Between Cultural Security and International Business. Business Relations Between Poland and The Middle East
Between Cultural Security and International Business. Business Relations Between Poland and The Middle East

Summary/Abstract: The article focuses on already existing business relations between Polish and Middle Eastern markets. It describes economic relations both levels – international, led by governments and led by private business entities and non-national companies. Major part of the article is the analysis of the potential influence of cultural factors on economic exchange and cooperation with Middle East. Article describes also issue of the image of Poland and Pole (seen as brands), and provides to the both sides of cultural and economical exchange possible solutions, leveling out the influence of culture-based misunderstandings.

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