Mass Media in Search of a New Management and Business Model
Mass Media in Search of a New Management and Business Model

Summary/Abstract: This research presents, in a condensed manner, the evolution of mass media over the past ten years, as a direct result of the rise of digital technologies. These influences can be easily noticed, are highly visible and are exerted in three directions: content-wise, management-wise and business-wise. One can say, metaphorically, that the traditional media moguls are being replaced by Internet moguls. Another consequence of the rise of digital technologies is the convergence of communication means, obvious in our daily lives. Finally, the Internet can also be regarded as a creativity – inhibitor. The „copy-paste” phenomenon has become so widespread that it made elements of originality so much harder to identify. The „copy paste” phenomenon also has another side, as shown by the case of dr. Jekill and Mr. Hyde: people are, without any trace of doubt, living in an ever more informed world.

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