Rynek uwagi: pojęcie i wyzwania przy antymonopolowej ocenie koncentracji
Attention market. The concept and challenges in a merger assessment

Summary/Abstract: The article focuses on the issue of ‘attention’ paid by consumers to internet and mobile apps content, which from the economic perspective is a resource that falls short. The authors analyze attention as a commodity and present the characteristics of the markets on which it is traded. The publication indicates the challenges faced by competition authorities in assessing concentrations between entities active on the attention market – the so-called attention brokers. In the latter part of the article, the authors analyze the methodology used by competition authorities to assess concentrations between the biggest modern attention brokers. Conclusions and postulates regarding future analyses of concentrations on the attention market are presented in the summary.

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